Nominated for an ‘International Restaurant and Bar Design Award 2010’. Voted by The Sunday Times;‘most likely to succeed brand in 2009.’ Identity and interior for UK frozen yogurt outlet.
Lick was a new business with a small budget that had big ideas – to introduce frozen yogurt to a relatively new British market in an exciting yet familiar way. The interior needed to be scalable and instantly recognisable. Freshwest had to create an efficient environment in a small space articulating the fresh, healthy nature of frozen yogurt as a fast food product. As part of their design strategy Freshwest identified and developed three key bespoke elements to the interior. A coloured glass counter, picnic-bench seating and lamp shades all act as the key features to be replicated and become signifiers of the Lick brand. The minimal aesthetic and clean lines identify Lick as a fast food outlet, while the combination of colour, glass and wood gives a sense of the fresh, natural qualities of frozen yogurt. A new approach to an established model.